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Now, Mercedes is not known for its sense of humour. Apart from the mildly insane versions of its cars which emerge from its in-house tuners, AMG, it builds very sensible, quietly handsome, impressively engineered, efficient and, above all, very comfortable motor cars. This comfort is the cornerstone upon which the company’s S-Class saloon is based; that and ground-breaking technology.
رأس الدجاجة فكرة تكنولوجية رائدة لسيارة مرسيدس
الآن ومع أحدث نسخة من سيارة ليموزين أس كلاس، تمكنت مرسيدس من الجمع بين تصميمها العريق ومع أحدث تكنولوجيا توصلت إليها الشركة وهو نظام تحكم ذكي للغاية يدعى التحكم السحري في جسم السيارة، ويقصد بالسحر هو قدرة هذه التكنولوجيا على قراءة الطريق باستخدام مزيج من الكاميرات وأشعة الليزر للبحث عن أخاديد ومطبات وحفر لاختيار التعليق المناسب بشكل استباقي للتعامل مع أي عقبة قادمة بحيث يكون جسم السيارة ثابتاً تماما
With the newest version of the S-Class limousine, Mercedes managed to combine these two facets of the car’s DNA with something called Magic Body Control. We know, we know – rather a strange name for what is, actually, a very clever system. It uses a combination of cameras, lasers and, as far as we’re concerned, witchcraft to ‘read the road ahead’, searching for ruts, bumps, potholes and the like and setting the suspension up pre-emptively to deal with whatever obstacle is coming.
It works jolly well, too, and although the S-Class’s ride is pretty cushiony-soft at the best of times, the addition of Magic Body Control insulates the occupants even further from the undulations which are particularly prevalent on Britain’s scarred roads.
التكنولوجيا مأخوذة ببساطة من فكرة الدجاجة فالدجاجة لا تحرك رأسها مهما كانت ظروف الحركة المحيطة بها إنها ثابتة تماما بشكل جعل مرسيدس دراسة هذه الظاهرة عن كثب والاستفادة منها في إبقاء سيارتها الجديدة بمنتهى الثبات على الطرق التي بها مطبات أو حفر
So, how do you go about advertising what is a hugely impressive, if not exactly easy-to-illustrate, piece of technology? Do you show the car driving along a rutted mess of a road with cutaways to the serenely comfortable and unruffled passengers? Do you perhaps put some soothing music in the background? Apparently not.
You may remember that I mentioned Mercedes’ apparent lack of a sense of humour earlier in the piece. Well, perhaps this advert might change that perception. Merc decided that the best way to advertise this brilliant piece of technology was to use some chickens. Yes, you read that correctly. Some chickens – and not the colloquial term for some less-than-brave chaps but some actual fowl. Nope. Us neither.
ولقد قررت شركة مرسيدس الاستفادة القصوى من هذه التكنولوجيا الحديثة وأعلنت عن هذه التكنولوجيا بشكل ظريف منهية الإعلان بشعار جديد وهو الاستقرار في جميع الأوقات إنها تكنولوجيا رائعة بالفعل
Apparently, chickens have eyes which are much larger for their head size than humans do so, when they want to keep focussed on something while their body is moving about, their head has to stay still. In this case, it’s been decided that moving various chickens’ bodies in time to Diana Ross’s classic 1980 disco hit ‘Upside Down’.
Now, bear with us, because there is a point to this. While the chickens are ‘throwing their shapes’ (or, more accurately, having their shapes thrown for them) it’s noticeable that their heads remain almost entirely still – no matter what their body position. Mercedes, therefore, decided that this would be a brilliant way to illustrate how this impressive new technology insulates the S-Class’s passengers from whatever rough stuff the wheels are currently encountering, and ending the advert with the tagline “Stability at all times. Magic Body Control”
Whatever you may think of the name that Mercedes has given this piece of technology, you’ve got to admire the original thinking behind the advertising. It’ll certainly stick in your mind. We just hope that Mercedes didn’t fall fowl (sorry) of any animal cruelty laws.
Site: Autotrader
